Case study: Retail Projects

We work with ambitious brands to further their social mission. These examples show how we help them to disrupt markets and create memorable customer experiences.

Good & Proper Tea Bar

‘A tea-focused cafe that manages to be calming, charming and chic all at once.’

Time Out London, 4/5* 

Good & Proper are a tea company with the mission of providing tea-drinkers the same quality experience that coffee-drinkers currently enjoy. We helped them move from an online business into their first two sites, developing a unique physical identity for the brand, and taking a user-centred design approach to carefully curate and choreograph the customer experience both in-store, and at home, through involvement with both the retail design and packaging. 

Services: Graphic Design, Environment Design, Packaging

Aerende Homewares Shop

Aerende is an ethical homewares brand selling a curated selection of beautifully-crafted products made by people facing social challenges, from refugees to people with learning difficulties. We helped the business launch its flagship store in Borough Market, providing design services, and consulting on brand strategy through a series of workshops. Insights generated during this phase led to the concept of the shop also as a platform for debate, and a programme of talks and events were curated around the theme of craft and ethical consumerism. 

Services: Graphic Design, Environment Design, Brand Strategy, Storytelling

The Cheese Bar

Restaurant of the Week, Time Out London

The Cheese Bar serves up a hand-picked selection of the best British artisanal cheeses in inventive dishes to a blaring disco soundtrack. We were approached to help them transition from a fleet of converted ice-cream trucks into their first bricks-and-mortar site. Our approach to the interiors was to let the food take centre-stage, matching the owner’s philosophy of simple, high-quality ingredients. We designed the layouts, furniture and lighting to create a bar-like atmosphere, that challenges the traditional image of a cheese and wine bar, opening up this category to a broader demographic.

Services: Graphic Design, Environment Design, Packaging