“If I have seen further it is by standing on the shoulders of giants” - Isaac Newton
Kennedy Woods concept for a Pavilion to represent the UK at the 2017 World Expo in response to the theme of ‘Future Energy Challenges’ was a compelling, animated monument to collective action, developed alongside Aecom and Atomik Architecture. Rather than putting forward a static, physical structure, we imagined the pavilion centred around a participatory activity that would send an emotional and universally engaging message regarding the UK’s approach to collaboration and innovation. The interactive exhibition was designed to respond to the huge visitor numbers and grow over time as the traces of two million individual actions accumulated over three months. The project was shortlisted and later awarded second place.
Services: Architectural design